Business · 1h ago
Apple Upgrade Program Leak Hints at Subscription iPhone Model
9to5Mac reports that Apple is developing an 'Apple Upgrade' program, potentially a subscription service for iPhones. The program would let users pay a monthly fee to always have the latest device. No pricing or launch date has been confirmed.
Meridian48 take
This could signal Apple's shift toward recurring hardware revenue, but details remain scarce and the business model's appeal is unproven.
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9to5Mac Daily: July 23, 2026 – ‘Apple Upgrade’ program coming soon →
9to5Mac
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