Business · 18h ago
Apple TV Losing $1B Annually but Safe Under Incoming CEO Ternus
Apple TV+ is reportedly losing $1 billion per year, but incoming CEO John Ternus plans to keep the streaming service intact. The losses are seen as a strategic investment in Apple's ecosystem rather than a standalone business. Ternus's commitment signals that Apple TV+ will remain a key part of the company's services strategy.
Meridian48 take
The $1B loss is a rounding error for Apple, but it underscores the brutal economics of streaming wars where only scale or deep pockets survive.
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Apple TV may be losing $1B a year but its future is safe under Ternus →
9to5Mac
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