Business · 1d ago
Apple to Replace iPhone Upgrade Program with New Leasing Plan
Apple is reportedly winding down its iPhone Upgrade Program in favor of a new "Apple Upgrade" leasing program launching next week. The existing program allowed customers to upgrade annually after 12 payments. The new plan may shift terms and pricing for iPhone buyers.
Meridian48 take
This signals Apple's push to lock users into recurring hardware subscriptions, potentially increasing customer lifetime value but reducing ownership flexibility.
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