Business · 2h ago
Apple to Launch New iPhone Leasing Program Next Week
Apple will debut an 'Apple Upgrade' leasing program later this month, offering lower monthly payments than current financing options, per Bloomberg. The program aims to make iPhone upgrades more accessible. Details on pricing and availability are expected at launch.
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This shifts Apple's strategy from ownership to subscription, potentially locking users into a recurring upgrade cycle while smoothing revenue.
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Apple debuting new ‘Apple Upgrade’ leasing program next week, per report →
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