Business · 1h ago
Apple's rigid subscription bundles need a flexible overhaul
Apple's current app subscription bundles lack flexibility, forcing users into fixed combinations. A proposed redesign would allow custom bundles and dynamic pricing based on usage. This could boost subscriber retention and revenue for developers.
Meridian48 take
While Apple's bundle rigidity frustrates users, the real challenge is balancing simplicity with customization without fragmenting the ecosystem.
Read the full reporting
Apple’s app subscription bundles are too rigid and inflexible — here's how I'd overhaul them if I were CEO-to-be John Ternus →
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