Devices · 1h ago
Apple's hardware subscription launches with one key limitation
Apple is launching a monthly hardware subscription program called 'Apple Upgrade,' allowing customers to lease devices like iPhones and Macs. Bloomberg reports the program will include a limitation that prevents subscribers from owning the device after payments end. The subscription model aims to boost recurring revenue and lock users into Apple's ecosystem.
Meridian48 take
The no-ownership clause may deter bargain hunters, but Apple's lock-in strategy could still win over frequent upgraders.
Read the full reporting
Apple’s new hardware subscription sounds great, except for one limitation →
9to5Mac
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