Devices · 1h ago
Apple reportedly orders 10M foldable iPhone Ultra units at $2500
Apple has reportedly placed orders for 10 million foldable iPhone Ultra models, a 33% increase over earlier build targets. The device is expected to retail for around $2,500, positioning it as a premium addition to the lineup. Production plans suggest Apple is betting big on foldable technology to drive high-end sales.
Meridian48 take
The high price and volume targets signal Apple's confidence in foldables, but the market's appetite for a $2,500 phone remains unproven.
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Apple reportedly orders 10M foldable iPhone Ultra models, which could sell for around $2500 →
9to5Mac
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