Devices · 1h ago
Apple Raises MacBook and iPad Prices Amid Memory Shortage
Apple has increased prices on several MacBook models due to a global memory shortage. The MacBook Neo now starts at $699, up from $599, while the MacBook Air jumps to $1,299 from $1,099. The price hikes reflect rising component costs affecting the tech industry.
Meridian48 take
Apple's price increases signal that the memory shortage is hitting even the most profitable hardware makers, likely squeezing consumers and pressuring competitors to follow suit.
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