Devices · 1h ago
Apple passes RAMpocalypse costs on to consumers
Apple has raised prices on iPads and Macs by hundreds of dollars due to soaring memory costs, while iPhones remain unaffected for now. The increases reflect a global RAM shortage that has driven up component prices. Apple is passing these costs directly to buyers, marking one of the steepest price hikes in recent years.
Meridian48 take
Apple's decision to absorb none of the cost increase highlights its pricing power, but may test customer loyalty as competitors hold the line.
apple-pricingmemory-shortage