Business · 4h ago
Apple Maps ads to exclude home service listings
Apple will ban home service providers like plumbers and cleaners from its upcoming Maps ads, focusing on local businesses instead. The policy aims to reserve ad slots for brick-and-mortar stores. The move follows Apple's expansion of advertising in its apps.
Meridian48 take
Apple's ad policy prioritizes local businesses over service providers, but the real motive may be to avoid low-quality or scammy listings that could harm Maps' credibility.
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