Business · 18h ago
Apple launches device subscription program for iPhones, Macs
Apple announced a subscription program that lets customers lease iPhones, iPads, Apple Watches, and Macs for a monthly fee. The program includes AppleCare+ and allows upgrades to new devices. Pricing varies by device and plan tier.
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This shifts Apple from one-time sales to recurring revenue, but the total cost over time may exceed outright purchase.
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Apple Upgrade is a subscription program for the company's devices →
Engadget
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