Business · 1h ago
Apple Launches Device Leasing Program for US Customers
Apple's new Upgrade program lets US customers lease iPhones, Macs, iPads, and Apple Watches instead of buying outright. The program offers monthly payments with the option to upgrade annually. It aims to make Apple devices more accessible while locking users into the ecosystem.
Meridian48 take
This is less a consumer-friendly move and more a strategy to boost recurring revenue and reduce upgrade friction, but the total cost over time likely exceeds buying outright.
Read the full reporting
Apple’s New iPhone Leasing Program: What It Means Before You Upgrade →
TechRepublic
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