Business · 1h ago
Apple Holds Prices on Most Products Despite Inflation
Apple has not raised prices on most of its products, including iPhones, iPads, and Macs, despite inflation and rising costs. The company has only increased prices on select models like the Mac Studio and Mac Pro. This pricing strategy may help Apple maintain sales volume in a challenging economic environment.
Meridian48 take
Apple's price freeze is a strategic move to protect market share, but it may signal pressure on margins or a bet on services revenue to offset hardware costs.
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