Devices · 1h ago
Apple hikes prices across MacBook, iPad, HomePod, citing AI costs
Apple raised prices on several products, with the 16-inch MacBook Pro up $300 and the 11-inch iPad Air rising from $599 to $749. CEO Tim Cook called the increases "unavoidable" and blamed unsustainable pricing amid Big Tech's AI investments. The HomePod Mini also saw a $30 bump to $129.
Meridian48 take
Cook's framing blames AI, but Apple's margins remain industry-leading—this is more about maintaining profit than necessity.
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