Business · 15h ago
Apple Hikes Music and One Subscription Prices
Apple raised Apple Music individual plan to $11.99/month in the US, with Family and Apple One bundles also increasing. The price hikes take effect immediately for new subscribers and soon for existing ones. This marks the first price increase for Apple Music since its 2015 launch.
Meridian48 take
The modest price bump reflects Apple's push to boost services revenue, but risks subscriber churn in a competitive streaming market.
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