Business · 2h ago
Apple hikes MacBook and iPad prices across the board
Apple raised prices on MacBook Neo, MacBook Air, MacBook Pro, iPad, and iPad Air, with the Neo now starting at $699 (up from $599) and the Air at $1,299 (up from $1,099). iPhone, Apple Watch, and AirPods prices remain unchanged. The increases affect both current and new models, reflecting broader cost pressures.
Meridian48 take
The price hikes signal Apple's confidence in its pricing power amid inflation, but risk alienating budget-conscious buyers in a slowing market.
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Apple announces significant price increases for MacBooks, iPads, more →
9to5Mac
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