Devices · 1h ago
Apple climbs to second in China as iPhone discounts boost sales
Apple rose to second place in China's shrinking smartphone market during the 618 shopping festival, despite overall sales dropping 13% year-over-year, according to Counterpoint Research. The company's market share gain came from aggressive iPhone discounts. The broader market decline signals ongoing consumer caution in the world's largest smartphone market.
Meridian48 take
The discount-driven bump may be temporary, as Apple's long-term position in China depends on navigating regulatory and competitive pressures beyond price cuts.
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iPhone discounts lift Apple to second place in China’s shrinking smartphone market →
9to5Mac
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