Business · 1h ago
Apple Acquires Play, 2025 Apple Design Award Winner
Apple has acquired Play, the app that won the 2025 Apple Design Award for Innovation. The app's functionality has not been disclosed, but the acquisition signals Apple's interest in integrating award-winning design and user experience into its ecosystem. Financial terms of the deal were not revealed.
Meridian48 take
This acquisition underscores Apple's strategy of scooping up innovative indie apps, but whether Play's features will remain standalone or be absorbed into Apple's core software remains to be seen.
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Apple just acquired the app that won last year’s ‘Innovation’ Apple Design Award →
9to5Mac
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