AI · 2h ago
AI Shopping Boosts Discovery but Fails to Earn Consumer Trust
A new study finds that while 68% of shoppers use AI recommendations for product discovery, only 22% trust them over human reviews. Consumers still rely on brand reputation and peer feedback for purchase decisions. The gap highlights AI's limitations in building confidence despite its growing role in e-commerce.
Meridian48 take
The study underscores that AI's convenience in discovery doesn't translate to trust, suggesting retailers must integrate human validation to close the credibility gap.
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