Business · 1h ago
AI referrals beat search in ecommerce conversion rates
New data shows visitors from AI recommendation tools convert at higher rates than traditional search traffic. The shift suggests AI is becoming the primary driver of valuable ecommerce traffic. Retailers are increasingly relying on AI to boost sales and customer engagement.
Meridian48 take
The data underscores AI's growing role in ecommerce, but long-term reliability and cost-effectiveness compared to search remain unproven.
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Why AI recommendations are becoming ecommerce’s most valuable source of traffic →
TechRadar
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