Why users ghost your product: It's not the features, it's the silence

Average products retain 39% of users in month one, dropping to 30% by month three, while top performers hold 66% and 56% respectively. The key difference is active communication: products with changelogs and updates see 56-66% retention versus 30% for silent developers. 91% of signups disappear within 14 days, often because users perceive the product as abandoned.