Why Dev Tools Fail in Korea: First-Run Friction, Not Bad Product

Foreign developer tools often fail in Korea not because they're bad, but because Korean developers can't complete the first-run task without hitting English-only walls or mismatched terminology. A self-serve demo that works without vendor assistance and failure recovery paths are critical for adoption. Translating docs alone won't move the needle; the product must be genuinely usable in the Korean developer's context.