Policy · 4h ago
Virgin Media fined £28M for blocking customer cancellations
Ofcom fined Virgin Media £28 million for deliberately making it difficult for customers to cancel their contracts. The regulator found the company encouraged staff to drop calls and put customers on hold without reason. Virgin Media must now change its retention practices or face further penalties.
Meridian48 take
The fine is a rare but necessary regulatory action against dark patterns in telecoms, though £28M is a fraction of Virgin Media's annual revenue.
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