Policy · 2h ago
TikTok's 'Not Interested' button gives users little real control over feeds
A new study finds that TikTok users who actively use the 'Not Interested' feature still see only marginal changes to their For You Page. Researchers observed that the algorithm's recommendations shift slowly, requiring constant curation to have any effect. The platform's design gives users an illusion of control rather than genuine agency.
Meridian48 take
The study underscores how algorithmic design can prioritize engagement over user intent, raising questions about transparency and manipulation in social media feeds.
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TikTok users don't have as much agency over their FYPs as they think →
Ars Technica AI
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