Policy · 1h ago
Snapchat stops rewarding fully AI-generated Spotlight videos
Snapchat has updated its recommendation systems so that only videos made by real people are eligible for Spotlight recommendations. The change aims to curb AI-generated content, or 'AI slop,' from being promoted. Creators using fully AI-generated videos will no longer receive Spotlight rewards.
Meridian48 take
This is a notable policy shift for a major social platform, but enforcement details remain unclear—how Snapchat will reliably detect 'fully AI-generated' content is the key question.
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Snapchat no longer rewards fully AI-generated Spotlight content →
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