Dev Tools · 1h ago
Reddit tests video and audio playback for viral posts
Reddit is developing a new video experience that lets users watch or listen to its most popular posts, inspired by TikTok-style Reddit story videos. CEO Steve Huffman confirmed the feature is in the works and could begin testing later this year. The feature aims to make Reddit content more accessible and engaging beyond text-based browsing.
Meridian48 take
This move could boost Reddit's engagement metrics, but it risks diluting the platform's text-first identity if not executed carefully.
Read the full reporting
Reddit is testing a new way to watch — and listen to — its viral posts →
TechCrunch
redditvideo-feature