Dev Tools · 5h ago
Raw analytics reveal 68% of web traffic is bots; a 1975 biology paper explains why
A developer tracked every visitor to their SaaS for 24 hours and found that 34 of 50 sessions were bots. Only 16 sessions were plausibly human, and just one visitor paid. The author uses the handicap principle from evolutionary biology to explain why genuine users signal intent quickly.
Meridian48 take
The piece offers a compelling, data-backed argument that cheap signals (like bot traffic) are noise, while costly signals (like a quick purchase) are the only reliable metric.
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I Tracked Every Visitor for 24 Hours. A 1975 Biology Paper Explained the Results. →
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