Policy · 1d ago
New Jersey data broker law threatens political ad targeting
New Jersey's strict new data broker law imposes harsh penalties for mishandling personal data, potentially disrupting political campaigns that rely on voter data. The law requires explicit consent for data sales and allows fines up to $10,000 per violation. Campaign tech firms warn it could cripple microtargeting ahead of elections.
Meridian48 take
The law targets data brokers broadly, but its impact on political campaigns highlights the tension between privacy regulation and digital advertising practices.
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Harsh penalties for data brokers in New Jersey threaten campaign tech →
Politico Tech
data-privacypolitical-advertising