Devices · 1h ago
Meta drops Ray-Ban branding, launches cheaper smart glasses
Meta has launched a new lineup of smart glasses without the Ray-Ban name, aiming for a lower price point. The glasses come in three styles and are priced starting at $199, down from the previous $299. The move marks Meta's push to make smart glasses more accessible.
Meridian48 take
Dropping Ray-Ban lowers costs but also removes a key brand differentiator, making it harder to stand out in a crowded wearables market.
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Meta Glasses ditch the Ray-Ban name for a lower price, three styles now available →
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