Dev Tools · 1h ago
Indie dev triples revenue by raising price 3x
An indie developer increased the price of a digital product from $6.50 to $20, and monthly revenue grew from ¥4,900 to ¥17,880 (3.6x) with sales volume nearly unchanged. The article argues that engineers often underprice by using cost-based formulas instead of value-based pricing. It provides a framework for setting prices based on buyer savings and recommends raising prices after 10 sales.
Meridian48 take
The case study is compelling but anecdotal; results may not generalize, and the advice to raise prices aggressively could backfire for products with elastic demand.
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I Raised My Price 3x and Revenue Grew 3.6x — Indie Dev Pricing Guide 2026 →
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