Dev Tools · 2h ago
Google Search Console adds platform properties for creator insights
Google is rolling out a new 'platform properties' feature in Search Console, letting creators track search terms that drive traffic to their social media and YouTube profiles. The tool aims to give website owners a clearer view of their reach across Google Search. It expands Search Console beyond traditional web pages to include Instagram, YouTube, and other platform content.
Meridian48 take
This is a useful analytics expansion for creators, but it's a minor update that mostly benefits those already deep in Google's ecosystem.
google-search-consolecreator-analytics