Dev Tools · 3h ago
Geo-Target Cookie Banners to Show Only What the Law Requires
A developer guide explains how to detect a visitor's jurisdiction from their IP and serve the appropriate cookie consent experience: strict opt-in for Europe, opt-out for the US, and none where not required. The approach uses IP geolocation to route visitors to one of three consent flows, with a fallback to opt-in when location is uncertain. The article notes that IP-based detection is probabilistic and fails with VPNs, so the safe default is to show consent when unsure.
Meridian48 take
Practical geo-targeting improves UX and conversion rates, but it's not a compliance shortcut—the law still applies based on the visitor's actual location, not their IP.
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Show the Cookie Consent Banner Only to Visitors Who Legally Need It →
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