AI · 1h ago
Disney Store tests AI shopping assistant for iOS app
Disney Store is beta testing an AI Personal Shopping Assistant for select iOS app users. The tool enables conversational product discovery within the shopping experience. It aims to help customers find items more intuitively through natural language queries.
Meridian48 take
While this is a modest beta test, it signals how major retailers are weaving AI into e-commerce to boost engagement and sales.
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Exclusive: Disney Store is testing an AI shopping assistant that could change how you shop →
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