Policy · 2h ago
California Law Capping Streaming Ad Volume Takes Effect July 1
A California law requiring streaming ads to match the volume of surrounding content goes into effect July 1. The law applies to services like Netflix, Hulu, and YouTube TV, with fines up to $2,500 per violation. It aims to eliminate the jarring volume spikes common in digital advertising.
Meridian48 take
The law targets a genuine annoyance, but enforcement across thousands of streaming services and ads will be tricky, and the impact on ad revenue models remains unclear.
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California law targeting loud streaming ads takes effect on July 1 →
TechCrunch
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