Audit These 5 Subscription Handoffs Before Blaming Your Paywall

RevenueCat's 2025 report shows 82% of trial starts happen on install day, with median trial-start rate at 6.2% and p90 at 20.3%. The article outlines five handoffs—store promise, first value, paywall timing, purchase-to-access, and renewal—that can leak revenue before the paywall is even seen. Each handoff requires specific instrumentation and optimization beyond paywall redesign.