Policy · 3h ago
ATSC updates ad volume rules to cover streaming ads
The Advanced Television Systems Committee has revised its loudness guidelines to include streaming advertisements, not just broadcast TV. The update aims to prevent jarring volume jumps between content and ads across platforms. Compliance remains voluntary for now.
Meridian48 take
A welcome step, but without enforcement teeth, streaming platforms may ignore the guidelines until regulators step in.
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Oh thank goodness: the ATSC has updated its rules on TV advertising volume limits to include streaming ads →
TechRadar
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