Dev Tools · 1h ago
133 Users Started Onboarding, Only 1 Finished: Lessons from Building Toffee
A solo developer built Toffee, a debt payoff app, in one-hour nightly sessions using Expo, Supabase, and Plaid. Analytics revealed that out of 133 onboarding starts, only one user completed the process, highlighting a critical UX failure. The developer redesigned the onboarding to reduce friction, leading to improved completion rates.
Meridian48 take
The story underscores a common indie developer trap: focusing on features over funnel metrics, but the transparent postmortem offers actionable lessons for any bootstrapped app.
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133 People Started My App's Onboarding. One Finished. Here's Everything I Learned Building Toffee. →
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indie-devonboarding